Ubunakho bokusungula iR&D kumashishini sisiseko sokuqonda uphuhliso oluzinzileyo kunye nomthombo obalulekileyo wokhuphiswano olungundoqo lwamashishini. Inkqubo yolawulo lweR&D elungileyo idlala indima eyomeleleyo exhasayo ekusebenzeni okukhawulezileyo kunye nokufumana okuqhubekayo kokhuphiswano lwamashishini.
Ngokunyuka kokusingqongileyo okukhuphisanayo kwezentlalo, uphando lwemveliso kunye nobuchwepheshe kunye nophuhliso lube yeyona ndawo iphambili yedabi kumashishini ukuba akhuphisane. Nangona kunjalo, ulawulo lweprojekthi ye-R&D ngumsebenzi obanzi onemingeni emikhulu. Indlela yokuhlangabezana neemfuno zabathengi kunye neemarike, ukulungelelanisa amasebe kunye nezibonelelo, ukuseka indlela yombutho, kunye nokulungelelanisa amaqela ukukhuthaza ngokufanelekileyo uphando lweprojekthi kunye nophuhliso ngokwenzululwazi kunye nophando olucwangcisiweyo kunye neenkqubo zophuhliso uye waba ngumba obalulekileyo ekufuneka amashishini anamhlanje ajongane nawo.
REBORN igxininisa "Ulawulo olulungileyo lokholo, Umgangatho wokuqala, umthengi uphezulu" njengomgaqo-nkqubo osisiseko, ukuqinisa ukuzakha. Senze i-R&D iimveliso ezintsha ngokusebenzisana neYunivesithi, sigcina siphucula umgangatho wemveliso kunye nenkonzo.
Kwixesha elizayo, siya kuzinikela kuphando kunye nophuhliso lwezongezo zeplastiki ezintsha ezihambelana nokusingqongileyo, senze izinto ezintsha eziluhlaza, kwaye kwangaxeshanye siphucule ukusebenza okubanzi kweemveliso zepolymer. Ukubambelela kuphuhliso lwenzululwazi, olunengqiqo noluzinzileyo.
Ngophuculo kunye nohlengahlengiso kwishishini lemveliso yasekhaya, inkampani yethu ikwabonelela ngeenkonzo zokubonisana ezibanzi kuphuhliso lwaphesheya kunye nokudibanisa kunye nokufumana amashishini asekhaya akumgangatho ophezulu. Kwangaxeshanye, singenisa izongezo zekhemikhali kunye nezinto ezikrwada phesheya kolwandle zihlangabezana neemfuno zemarike yasekhaya.