Ikhono lokusungula le-R&D lamabhizinisi liyisisekelo sokubona intuthuko esimeme kanye nomthombo obalulekile wokuncintisana okubalulekile kwamabhizinisi. Uhlelo oluhle lokuphatha lwe-R&D ludlala indima esekelayo eqinile ekusebenzeni okushesha kakhulu kanye nokutholwa okuqhubekayo kokuncintisana kwamabhizinisi.
Ngokukhula kwemvelo yokuncintisana kwezenhlalo, ucwaningo nokuthuthukiswa komkhiqizo nobuchwepheshe sekuyinkundla yempi eyinhloko yokuthi amabhizinisi aqhudelane. Nokho, ukuphathwa kwephrojekthi ye-R&D kuwumsebenzi obanzi onezinselelo ezinkulu. Indlela yokuhlangabezana nezidingo zamakhasimende nezimakethe, ukuxhumanisa iminyango nezinsiza, ukusungula indlela yenhlangano, nokuxhumanisa amathimba ukuze akhuthaze ngempumelelo ucwaningo lwephrojekthi nokuthuthukiswa ngokocwaningo lwesayensi noluhlelekile kanye nezinqubo zentuthuko sekuyindaba ebalulekile okumele amabhizinisi esimanje abhekane nayo.
REBORN igcizelela ukuthi "Ukuphathwa okuhle kokholo, Ikhwalithi kuqala, ikhasimende liphakeme" njengenqubomgomo eyisisekelo, qinisa ukuzakhela. Senza imikhiqizo emisha ye-R&D ngokubambisana neNyuvesi, ngokugcina ikhwalithi yomkhiqizo ithuthukisa kanye nenkonzo.
Ngokuzayo, sizozinikela ocwaningweni nasekuthuthukisweni kwezithasiselo ezintsha zepulasitiki ezinobungani kwemvelo, senze izinto ezintsha eziluhlaza, futhi ngesikhathi esifanayo sithuthukise ukusebenza okuphelele kwemikhiqizo ye-polymer. Ukubambelela ekuthuthukisweni kwesayensi, okunengqondo kanye nokusimeme.
Ngokuthuthukiswa nokulungiswa kwemboni yokukhiqiza yasekhaya, inkampani yethu futhi ihlinzeka ngezinsizakalo zokubonisana eziphelele zokuthuthukiswa phesheya kwezilwandle kanye nokuhlanganiswa kanye nokutholwa kwamabhizinisi asekhaya asezingeni eliphezulu. Ngesikhathi esifanayo, singenisa izithasiselo zamakhemikhali nezinto zokusetshenziswa phesheya kwezilwandle zihlangabezana nezidingo zemakethe yasekhaya.